Most PPC marketer focus solely on keyword research, short term conversion goals and few improvements here are there. But the real PPC battles are fought and won on ad copies and landing pages!
Ever wondered how big enterprises market their solution? If you are a founder or marketer with a B2B product-led company operating in a niche, reaching your target customer is always a challenge. You focus on fragmented activities like social media and paid advertising, and some kind of email marketing (cold or otherwise). You create loads … Read more