Conversion Optimization – Yes, You Are a Big Deal

How to choose right asset for conversion optimization

22nd November 202015th November 2020 by Girdharee

Conversion optimization is a critical exercise. It requires persistence, patience, and a thorough involvement from your team up to the leadership. If you are trying to master the craft of CRO (I am part of the CXL program on conversion optimization) like me, you might be wondering where to start with. Your website is like … Read more

Managing ideas – A CRO expert’s perspective

25th October 2020 by Girdharee

Data is the new oil, how often have you heard this Clive Humby’s quote? However, there is another quote by Ronald H. Coase that is not so famous “If you torture the data long enough, it will confess.” As a beginner in the conversion optimization journey with CXL’s coveted conversion optimization Minidegree, I am learning … Read more