Account-based Marketing framework for SAAS Companies

Ever wondered how big enterprises market their solution? If you are a founder or marketer with a B2B product-led company operating in a niche, reaching your target customer is always a challenge. You focus on fragmented activities like social media and paid advertising, and some kind of email marketing (cold or otherwise).  You create loads … Read more

The psychology of color how it affects buying decisions

psychology of color

Colour plays an important role in our lives. Unconsciously, colour influences our emotions, thoughts and feelings. That’s why colour is often played with in the marketing industry. The question is: “How can you use colour to sell more? The importance of colour in marketing Getting your sales figures up doesn’t have to be difficult at … Read more