Comprehensive Guide to Negative Keywords in PPC

Negative keywords are the best friend of a PPC Marketer. Deciding who is your target audience is as important as deciding who is not your target. With a comprehensive negative keywords strategy, you can

Improve ROI,

Save on the cost,

Reduce wasted spend and,

Laser target your campaign.

Read this post to learn

How to build a negative keyword list

Where to apply negative keywords (Account Level, Campaign Level and Ad group level)

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Save 20% CPL with Smart Scheduling of Ads

Smart scheduling one of my favorite PPC strategy using which I have consistently been able to bring down the cost per lead across my campaigns. In this post, I am listing out the scheduling strategy which can help you save around 20% on average. If you have been running an ad evenly, you might have … Read more