Make your Forms Simple
Your ability to grow an email list is directly proportional to the simplicity of your email collection process and the amount of trust your website conveys. The optimum size of the email form is 2-3 fields. Every extra field you add reduces the conversion rate by 5-7%. In some instances, companies are able to improve their sign-up manyfold, just by removing a field or two.
Increase the value of your incentive
You can not force people to give their email ids. Don’t get in the overreaching trap. The only way of truly engaging with your audience is offering them an unmatched value. Constantly review the value proposition you offer in exchange for the email address. There are so many ways to add value; Use content upgrades for your blog (Checklists, PDF upgrade), create a free online course, create a sequence of value adding webinars, build content which they wait to receive and like to share.
Keep you List fresh
Email marketing databases naturally degrade by about 22.5% every year*, as per study by Hubspot. It’s important to have a strategy to make up for these lost contacts. Keeping a list fresh would mean multiple things –
•Use double opt in
•Remove people who unsubscribe from your list
•Remove people who are consistently not opening your emails.
Convert Your About page into a Landing page
Of all the pages on your website, about page is the most ignored asset. You can write an inspiring story on the about page, list your bigger contribution and ask people to join you for a bigger purpose. (While offering them something valuable in return)
Drive subscribers from guest posts
Be innovative with you guest posts and think what you can offer as a valuable exchange in your guest posts which can drive subscribers directly to your opt in page? For email if you guest post is about SEO Plan, you can offer a free customizable excel template SEO plan for free.
Do Not buy an email list (You can rent it, though)
Buying an email list from open market is not at all a good idea. The stale email databases will reduce your engagement level, open rate while increasing the percentage of spam and unsubscribes.
Rather than buying an email list, you can collaborate with people in your shoulder niche and jointly promote a valuable offer driving people to opt in on your list.
Offer Bonus Content Upgrade
If your visitor is reading a handsomely valuable content, its the right time to ask for their email address. The traditional wisdom is to promise them the future blog right in their inbox. Another way is to offer bonus content (Which is insanely valuable but not covered in the blog post).